What If the Secret to Saving Our Planet Was Right Beneath Our Feet?
In Episode#39, host Sid Bensalah sits down with Samantha Jewel, a visionary in soil carbon and regenerative agriculture. With nearly three decades of experience, Samantha shares her compelling journey from managing her family’s restaurant empire to founding Urth.io, a platform helping farmers engage in carbon credits and adopt practices that restore soil health.
Together, they uncover the critical role of soil in addressing global challenges like climate change, human health, and even athletic performance. Samantha doesn’t just talk about ideas—she shares real-world stories, pivotal moments, and her relentless efforts to educate others, including writing children’s books to inspire future generations.
This is a conversation about more than just farming—it’s about human survival, our connection to the land, and the solutions that can lead us to a healthier planet.
Tune in to learn why soil might be the hidden hero we’ve been overlooking.
Episode Timeline:
(00:57) Samantha’s Journey into Regenerative Agriculture.
(08:04) The Impact of Soil Health on Human and Environmental Well-Being.
(10:00) Challenges in Promoting Clean and Regenerative Practices.
(16:01) Soil Carbon’s Role in Combating Climate Change.
(23:43) The Urth.io Story: Bridging Farmers and Sustainability.
(39:38) The Importance of Frameworks in Environmental Regulations.
(41:21) Corporate ESG Commitments: Promises vs. Reality.
(44:24) Are Carbon Offset Programs Effective?
(47:31) Soil Health and Its Impact on Human Nutrition.
(56:53) Writing Children’s Books to Inspire Change.
(01:05:16) How Soil Quality Connects to Sports Performance.
(01:10:54) Lightning Round: Samantha’s Rapid-Fire Insights.
Listen now to uncover how the ground beneath us holds the answers to a sustainable future.
🎧 Available on Spotify, Apple Podcasts, YouTube, SoundCloud, Amazon Music, iHeart Radio, Deezer, TuneIn, Podchaser, & more.